Design thinking in Start-up scene
| Date: | 2015-11-19 |
| Begins: | 13:40 |
| Ends: | 14:20 |
| Room: | |
| Level: | Intermediate |
| Track: | Managing a product / Management track |
| Topics: | Service design, product development, design thinking, start-up, living services. |
Let’s bring design thinking into product building. So every product can be viewed as a service that will solve an actual customer problem. Not the idea of the problem.
We will go through how to use Service Design building up a team and product development in a Start-up. Focusing on vision and process management. Cover the basics of Service Design to match start up building and cover different stakeholders pegged to creating a Start-up. Compare differences between business thinking and design thinking. Discuss how to create living services and acquire constant Beta mode mentality, to meet customer needs.
| TRACK | Managing a product / Management track |
| ROOM | Bolero 2 |
| Day | Thursday (19 Nov.) |
| 10:20 | Ten things you need to know about Application Lifecycle Management by Mark Smalley |
| 11:10 | From feedback app to global startup marketplace – the story of Funderbeam by Villu Arak |
| 12:00 | Life of a product manager |
| 14:30 | Your journey to Real Value and Innovation by Alek Kozlov |
| 15:30 | “This is how we’ve always done it!” – the joys and challenges of killing legacy products by Mari Lust |